This keeps users from getting unrelated results or malware sites as recommendations when they search any given topic. It helps to keep the most authoritative and quality results at the top, while neglecting the low-quality web pages. You could have the most revolutionary technology on the planet, but it wouldn’t rank on Google search results unless the page itself is properly optimized. When it comes to developing a digital marketing strategy, you cannot succeed without SEO. SEO only takes into consideration organic, and unpaid website traffic-in this way it is the most natural way to grow a digital business.

SEO is a marketing tactic that will focus on a number of areas within the website that will help boost it to the top of the SearchRankings. It is a term used to describe how well a website performs within its category, and how well it generates organic traffic. SEO stands for ‘ search engine optimization’.

SEO is the single most important aspect of digital marketing in this day and age-and that is why we built our SEO score checker tool.īefore we dive into how this tool works, let’s take a moment to talk about what SEO is and how your website’s SEO score is weighed. In order to have your website appear higher in the SearchRanking, you need to have a high SEO Score. In essence, the number one result will be a closer match to your search keywords than the number two result, and so on. This is how you end up with a list of search results, each prioritized over the other in order of closest match. Google uses highly advanced algorithms and processes to rank and categorize each and every indexed website on the internet. When it comes to being ranked or ‘indexed’ by search engines, not all rankings are created equal. These ‘indexed’ websites are the face of the internet that we interact with daily. Every time a new website goes ‘live’, it will be indexed and ranked by Google and other search engines based on a number of factors. In a way, search engines drive the internet in this tech driven day and age. Every day, millions of web users will search for the answers to their questions and needs on Google, and other search engines. The modern world wide web is run by search engines.

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